LUCHEZAR BOYADJIEV
"….. % Sex Up", 2001
laser prints - labels on paper (13 x 9 cm), underwear

This project will consist of numerous "price" labels with a certain % of increase of the sex appeal of customers who buy female or male clothing from this particular shop. The percentage of the increase or decrease of the sex appeal of the buyer corresponds to the percentage of increase or decrease in the price of the particular item. The precise digit is to be filled up by hand by the artist on the location in the shop at installation time depending on how the artist himself feels about a certain piece of clothing. The labels will be laser prints attached with rubber bands to the pieces of clothing.