oliver musovik

The idea of hypnopedia, presented in the famous Aldous Huxley Brave New World, together with the suggestopedic methods of language learning (method developed by Dr. Georgi Lazanov) and the subliminal advertising techniques are the basic ideas behind this project.

Although there is no research that confirms that these subliminal techniques are effective, in fact, on the contrary some of the researches prove that it is quite ineffective, the idea that someone can put an ideas into our head unconsciously, and successfully control our thoughts and actions without our consent is still quite scary.

The idea of this project is to try to simulate some of the techniques of behaviour manipulation in the name of the welfare of the community (Gries).

Standing in an area (circle on the ground), clear from any other objects, one can hear repeating messages similar to the hypnopedic messages from the Huxley’s “Brave New World” beamed from a distance with HyperSonic Sound technology, which converts the audio signal into an ultrasonic frequency that can be directed like beam toward a target from more than 50m, so no one else except the person standing in the target area, in the way of the beam can hear the sound.

The messages (in German and English) are intended to boost moral, self-confidence, and community spirit of the local residents, but in the same time they are messages of isolation, self-satisfaction, contempt for the others, consumerism inspired by Brave New World, Nazi youth propaganda, DDR pioneer pledge and children advertising.

I'm really awfully glad I live in Gries, I would not like to

live anywhere else.

Cleanliness

I have much to thank my parents for.

We should have more Mc Donald’s restaurant in the neighbourhood.

I feel safe here.

COMMUNITY

I study diligently, am orderly and disciplined.

Policemen are good, they are my friends.

In word and deed, I will always defend my Community.

CONSUMPTION

obedienCE

I gain basic knowledge and abilities, and work everywhere for
order, discipline and cleanliness.

Loyalty

I participate in sports, and am cheerful.

I respect and help the elders.

Adaptation

I do love having new clothes, I do love shopping.

I feel that I belong here.