installation [4 ballot boxes, 2 sport shoes, ajvar and bread, “Letraset” letters]

The project The Real Thing [the title is taken from the former advertising campaign of Coca Cola] is an attempt to clear disputes over the use of copyrights of several registered names through democratic expression of the opinion of the audience, voting for the conception that they think is adequate/truthful to the name.

 

At the exhibition in Skopje, the choices were between the original and the fake NIKE sport shoes and the Slovenian [with patent protected] and a homemade Macedonian ajvar [a kind of a dish made of red paprikas]. The result of the voting of the audience was: 222 votes for the original and 42 votes for the fake NIKE and 160 for the Maqcedonian against 75 for the Slovenian ajvar. Was this enough to declare something to be The Real Thing?